How To Make Cool Money From Bookshop Business In Nigeria
I am not here to tell you how to start a bookshop in Nigeria. No! Rather, my mission here is to show you practically how to make money from bookshop business in Nigeria. You can always read about how to start bookshop business in Nigeria elsewhere, but here, I am considering the money-making aspect of the business and how you can be a beneficiary.
Welcome To The “Odd” World Of Bookshop Business: One Enterprise, Many Challenges
The bookshop business as far as Nigeria is concerned is more than what appeals to the eyes for the casual observer. It is difficult to start from a general point of view. To be successful in this business, you must realize and prepare against the unexpected.
There are many competitors in the bookshop business in Nigeria coming from different perspectives; the first is the already existing book stores looking for how to succeed. These are your direct neighbors in the same or remote location. They are known brands that have been selling books for years. It’s not always easy to break in if you have these folks around you. So, you must strategize how you are going to address these people and their competition.
Apart from these existing bookshop businesses in Nigeria, this is this other teething competition from online retailers who sell both electronic books and print books or put the other way, sell the same book you’re selling in your shop as softcopy or worst still as transferable hardcopies. These online platforms include Amazon, EBay, Apple iBook store, Okada books, and many others. These platforms sell their books to the general public directly and Information on Immigration Recruitment.
But that’s not all. You will also have the bestsellers also competing with you. Therefore, as a person just starting out, you should have the knowledge on the recent books that are being marketed, advertised; know the e-readers, on-line ordering, and have an idea of reading gadgets and how to use them. You also need to be updated on print-on-demand books. With this background, therefore, let us now see how to make money off bookshop business in Nigeria.
Ways To Making Money From Bookshop Business In Nigeria
- Leverage On The Benefits Of Social Media in Your Marketing
The many available social media channels help the would-be, just-got-started as well as the established book seller get in the direction of his/her target customer and also help in direct interaction with them. So, you should take social media serious in your book marketing efforts.
A number of the social media you could use include Facebook, Twitter, Pinterest, Skype, WhatsApp, etc. You can use them to promote your books to a much wider targeted audience and make good income from it. Certainly, majority of book shop business enterprises in Nigeria are retail bookshops. Keeping it as standard brink-and-mortal bookshop will do good but very little; not until social media is incorporated into the marketing efforts. Constant usage of the internet and the social media to advertise will be able to widen other strategies to achieve success within the bookshop enterprise in Nigeria.
- Cite Your Shop In A Suitable Environment.
The more accessible the location of your business is to people, especially a large number of passersby and vehicles, the better the prospects for your bookstall business in Nigeria. There is every likelihood that people would stop by to get a book if the bookshop is within reach and well-stocked. Did you get the last word I mentioned? I said, “Well-stocked”. Think over it.
- Introduce Delivery Service, Extend Your Closing Time.
With the way things are in the society, many people close for work late, are always on the move, and have very limited time to do the shopping. As such, it is really important that you include book delivery service in your business especially for customers who for any good reason(s) can’t just pickup from your shop.
Also, it is important to always have your store open for some time past standard closing hours (6pm) so that readers who like to read in the evening or have time in the evening can come around and get the books they want at such times without breaking their personal convenience. You can include this time extension during the weekends, holidays, special occasions, etc.
- Market All Kinds Of Books.
There is a different book for a different season, a book for each situation, condition and time. As such, to earn extra money from bookshop business in Nigeria, I recommend that you sell an extensive collection and choice of books. These books should be of different types and with different titles which will attract a wide range of tastes, even though the books don’t attract to you as an individual. Remember, one man’s pill is another man’s poison; don’t let your personal opinions get in the way of your business.
- Hire A Crop Of Skilled Workers.
You should employ a good number of educated workers to take care of your bookstore. These will be the ones to sell to the clients, do the running around, keep the shop tidy, dust the books, stock them and do delivery services when an order is placed, etc. As such they have to be well informed, clever and alert and also have an idea of the book titles and contents so as to help novice or confused clients make the right pick while searching for books at your bookshop.
- Maintain An Effective Book-Stock System
The manner your books are organized in your bookshop to a large extent will determine if clients will remain in, leave, or return to your bookstore after the first and recurrent impressions they get when they enter your bookshop. The way you set up your books on the shelf matters a lot. For better sales, constantly maintain your bookstore in a well-organized fashion. All the books must be properly placed on the shelf.
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Thank God for technology. For instance, for easy management of sales and expenditure, you should install and use good software to successfully and seamlessly handle your bookstore stock system. Also, you should control your stock with the use of store management software. There are various brands and versions of this software in the market. Just go with the best ones and leverage them to make your business secure and efficient.
- Involve In Sound Marketing Campaigns
You could drive in a large influx of clients by means of engaging very good advertising and marketing campaigns to promote your bookshop. This may be through publicizing using manual and automated means, traditional and electronic media, give away, and special promotions.
Apart from this, you could involve famous authors to autograph books at your bookshop. People love it when the author himself autographs his book. It leaves a lasting memory.
You can additionally engage in demonstrations by inviting the authors of those books especially those on crafts, cooking, books that deal with the “How-to” topics, etc. This approach drives in a high crop of clients who come to look at the demonstrations and afterwards buy the books from you.
You could also set up unique interactive sessions like telling stories series for youngsters and seniors at which occasions you provide unique discounts on some of your books for a stipulated time frame.
You need to be involved in bonanzas, reward, or Loyalty packages like “Purchase Three Books And Get 1 Free”. This encourages more people to patronize your bookshop and want to shop for more books from you.
On the social media world, you should also to keep your audience happy by offering them special reductions when they do small tasks like filling a survey, answering some questions, or any such engaging activity.
- Maintain Affordable Pricing
It has been argued that minimum of 40% profit margin will be made in bookshop business. It implies that if a book is sold for two thousand naira, then the cost of purchasing the book is one thousand two hundred naira.
Whichever way, the expectation of the buyer determines the price tag of a book. If the price is very expensive, people will not patronize it which will lead to low income for the business.
However, if the book price is cheap, sales will increase, but it will also lead to reducing the book’s profit margin. This may as well have resultant negative effect on the bookshop.
Therefore, as a store manager or someone running a bookshop in Nigeria, it is your responsibility to regulate the pricing of your books in the store based on the financial level of your clients, their power of negotiation, and their area(s) of interest.
To this end, I have shown you here ways of making money from bookshop business in Nigeria. There are so many things to do as you have seen. So, take the ones that suit you best and run with it. I wish you the very best.
How To Start Cinema Business In Nigeria
How to Invest in Cinema Business
This article will provide the needed and necessary information on how to start up a cinema business in Nigeria. It is necessary because cinema provides a means of comfort to all people of different class.
Definition Of A Cinema
A cinema is simply defined as a place of relaxation. It is a place where movies or films. This movies displayed are for entertainment purposes and you are charged for each movie seen. Cinemas have improved the businesses of people as you cannot see a movie without having at least popcorn or an Ice Cream in your hands.
This article will therefore talk on you can start up a cinema business and be successful with it.
- You Must Conduct Personal Research
You should know that you are starting a business you know nothing about so you should not think of making money immediately. You need to meet people that have been in the business for long and are successful. You also need to meet with experts in event planning, studio recording and decorators as there they are the ones to tell you where the right place to set up your business, the cost and the design. These people can help you set up your cinema outfit.
- Make A Tour Around
This is simply visiting other established cinemas. From the visit you will make, you will be able to know how a cinema operates, the risks involved and how to avoid them.
- Get Products Authorization Or Franchise
After setting up your cinema business, it should be noted that it is not compulsory to sell the products of other people. You will benefit a lot from it on the long run.
- You Must Be Competent and Qualified
In order to run a successful cinema business it is important to be trained. This training can be done in business schools as you will learn how to manage tickets sold out for movies and cinematography.
- Reach out To Movie Dealers And Distributors
It is of high importance to get in contact with the people that deal on movies; most importantly the most sought after and highly anticipated ones. This will make your cinema spot attractive as you have what the people are looking for Admission form.
- Space And Arena
Nigeria is a place that when establishing a business you must have a large expanse of land or a big space. In the cinema business, you need to have space big enough to house your equipment’s and tools.
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- Get Good Cinema Facilities And Equipment
The look and decoration of your cinema will determine if customers will come. Therefore it is important to have the latest gadgets and equipment to keep your business growing.
- Always Set In An Income Alternative
This simply means that you are not to fully depend on the income made from cinema as it can fail you at any time. Therefore it is important to have a second choice of income. This can be in form of having a little restaurant, selling popcorns etc.
- Get A Good Advertisement Avenue
It is important and necessary to let people know about what you are doing. You can get to make people know about your cinema business by advertising. Advertisement can be done through newspaper, fliers, television, radio and the internet.
Hindrances To A Good Cinema Business
- Insufficient Funds
A good cinema business needs adequate funds to operate without problems.
- Negative Attitude And Mentality
Having a negative mindset is not the best thing as you begin to doubt yourself. As it is said “what you confess is what you possess” therefore be positive and always believe in yourself.
- Economic Problem
As it was earlier discussed, your location determines the growth of your business. If it is situated in a region where diseases are rampant or have continuous security challenges you are bound to lose customers.
- Moral Behaviors
As a seasoned business person you are, it is important to guard against extra moral behaviors like drinking, smoking, sex acts etc. Your establishment can be brought down by government authorities it they get to discover things like this are happening in your business.
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- Lack of Commitment
Generally speaking now, it is very important to put God first in everything we do. Your business is bound to fail if God is not involved.
The article above has been able to show you the step on how to successfully establish a cinema business this is a summary of everything discussed.
- You must conduct personal research.
- Make a tour around.
- Get products authorization or franchise.
- You must be competent and qualified
- Reach out to movie dealers and distributors.
- Space and arena.
- Get good cinema facilities and equipment.
- Always set in an income alternative.
- Get a good advertisement avenue.
How to Build Powerful Customer Service In Business Enterprise
6 Ways to Improve Customer Service in the Workplace
The desire to have a good relationship with your clients cannot be overemphasized. As it is known, without clients there is no business. Indeed, your customers are constantly right; believe it or not. A business cannot be established or grow when customers or clients are unhappy. In order for your business to grow your customers must be happy. That is why this article is written to provide an explanation on the seven sensible approaches through which you can have an amiable relationship with your customers and clients
Client Retention And Business Growth
There’s one factor we need to recognize about the consumer and this is the idea of consumer retention. This is of high significance in nearly all business ventures. It revolves across the provision of excessive best services and the upkeep of exact relationship along with your clients and consumers.
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In other words, if you want to continue keeping clients, then your commodity and service must be attractive and exceptional and there must be an amazing relationship among you and your consumers. This is the communication flow which must not be damaged. Customers and clients in addition to staff and top level managers must be aware of the whole things that are happening because it is important.
While you work hand in hand with the rules and regulation of client retention in commercial enterprise, you are beating the competitors within the business; out of your competitors and making sure that there is a non-stop flow of capital in your business for the growth of your business enterprise. That is because after you lose your customers, your competitors make profits. So, how do you keep a good customer relationship along with your clients and consumers?
How To Keep A Good Client Relationship With Your Clients And Consumers
Apart from providing high quality goods and services and attractive in precise conversation together with your clients, does it mean there are no other methods to build an extended-lasting relationship with your clients? Don’t be amazed, there are. We have numerous methods and exact aspects you need to have a long–lasting business-client relationship. I am hoping you gain from them and start moving up to your enterprising dreams.
- Understand Your Customer First
You cannot build a functional relationship with someone you do not know or understand. If you must offer a customer the best of goods and services, you must know who the person is first. You need to know a few things about the custom like where they come from, the kind of work they do, what they like and what they dislike, what they feel about your business and how they can also contribute to making your business great. It is high time you started addressing your customer with sweet names instead of just calling them “customer”. If you know them by name, it will be easier to be a bit cordial with them in your business transactions. Customers like to be addressed by name. They love it.
Having an idea of the marital status of your customers is also important. Also, ask about the welfare of their spouse and send them greeting cards. Also, ask about their state of health. That will prove to them that you love them and that you care about them, and not just after getting their money.
- Have In Memory Their Normal Requests And Specifications
Every customer is peculiar in his or her own way. Also two customers cannot be identical nor have equal type of need because everybody does not like the same thing. Take into consideration, imagine that the next time your consumer walks in, rather than asking the customer what he/she wants, you simply say, “Madam or sir, can I get you your normal?”
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This tells the consumer that you recognize his/her specific and regular requests. If the client orders for something special do well to offer him or her exactly what is needed and on time. That is a super way of growing top consumer relationship in your business.
- Offer Freebies From Time To Time
It is necessary to once in a while provide some freebies. This is an excellent way of attracting both new and already existing customers to patronize your business. It symbolizes care and love even though it is an oblique request for more customers into your business. You could constantly give out freebies which include gifts, run promos sales and provide bonanzas. Additionally, you could provide quality discounts and surprises to your dedicated customers.
- Leverage On Consumer Criticisms
You can take your business to your desired level by means of leveraging on the customer grievance and feedbacks. You ought to get hold of this in a proper way as they speak exactly what the customer thinks and what they think about your product. Never turn down the complaint whether they are good or bad feedbacks.
Devise a way of improving upon your services anytime you get such from your clients. It is an incredible chance for you to realize where your business is lacking and the way to improve on it.
Taking the advice of your customers as a priority is a way of showing that you care for them and their desires. Your clients can be more than glad to recognize that their feedbacks were accurately noted.
- Never Allow Preferential Treatments
It is highly offensive to offer preferential treatments at the place of work. It will make the customers think that they are not as good as every other customer. To reduce negative complaint from your customers, it is recommended by no means to engage in any form of preferential treatment or favoritism amongst customers that one is preferred above the other for any reason.
Such treatment is far against the norms of business to select out a consumer and favor such mainly in the presence of others who were there before him or her. It is far stressful; in preference to doing that, look out for a way of entertaining your customers as they wait to take their turns. Put up a TV set somewhere in the business premises and offer sufficient seats in which your customers can sit down as they are waiting for their turn.
- Respond Quickly and Don’t Forget To Say Thank You
It should be known that it may not be possible to send an immediate response to every electronic mail and phone call or text messages you obtain from the consumer. It is encouraged, however, that you attend to such as quickly as possible. You could usually give immediate computerized replies pending the real solutions
It does not matter the condition you are in; try as much as possible to make sure that the responses are quick and at the right time. Usually say thank you at the close of each transaction. It shows that you care about your consumer.
How To Start a Gemstone Business in Nigeria
The Basic Principles to a Successful Gemstone Business in Nigeria
Several questions arises from doing gemstone business because a lot of people are new to this business (just entering the market) while some others are just reading about it for the first time.
It is a known fact that one of the best sectors for business is the mineral sector and it has been identified that Nigeria is blessed with lots of mineral resources and about 35 mineral deposits have been discovered in the nation. Nigeria is a country blessed with unique kinds of diamonds such as topaz sapphire with a large market out there demanding for these minerals.
What is Gemstone and its Physical Properties
A gemstone is a kind of attractive mineral but after being polished and cut is traditionally used to make jewelry or other adornments.
Some physical properties of Gemstone which distinguishes the mineral include its lustre, although most of them are tough. Rarity is another attribute that brings value.
Stone according to this is valued dependent on not the amount available but also from what is called the 4C which is interpreted as Clarity, Cut, Carat Weight and Colour.
Colour: Color is an important element for gemstones as there is no stone without color. If the color of a stone varies from this variety either being darker or lighter, more vibrant or less, it becomes less precious the stone will be. Colour generally consist of three dimensions: hue, tone, and saturation.
Hue is the belief of color noticed like yellow, red or blue.
Tone defines the degree of darkness or lightness of an item.
Saturation defines the level of purity of a colour.
Cut: This is the design or shape of a stone in addition to the accuracy of the proportions of the stone and complete. The cut reveals a gem’s beauty.
Gemstones are usually cut into shapes. Furthermore, they are fashioned or are sometimes carved into different designs. In the Cut property of Gemstones, there are two other sub-properties namely Proportion and End, respectively.
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Proportions involves appeal and the equilibrium of the design. End identifies the detail of this workmanship. A cut will demonstrate the optical properties of a stone. While all other variables are even in terms of (colour, clarity, and carat weight), a more better-cut gem will increasingly be valuable.
How To Begin a Gemstone Business
Possessing a broad assortment of diamonds is vital. Mostly when having a target on diamonds or jewelry, you should be be able to purchase gemstone beads and carve one off designer beads which are in hot demand. One of the ways to build a long-lasting confidence in the heart of your buyers would be to get a huge choice of gemstones. Through the means of a gem testing lab like the GIA, where you will be able to test these diamonds and include a certificate. It will make your buyers to make decisions even as they build trust in your business.
Strategize On Methods of Targeting and Attracting Buyers
When starting out, necessary precautions needs to be taken but the first step to take when starting the business to attract buyers is start for pleasure, majorly as a hobby and also note that you can avoid mistakes only if the precautions are adhered to. Try out your ideas for beginning. Although there’s a need to do some market research too but ensure that your goods are much better than what others are offering.
Try to Build That Trust
One thing about Gemstone business, is that it needs lots of trust and confidence from both the parties (seller and the buyer). When you are enthusiastic about the business, your clients will have confidence to buy from you.
Invest Your Time and Money
You also have to give it your all, invest your time to the business. In this business, the most important thing to do is to invest large quantity of money. Gemstones are costly, and sapphires and the diamonds are the most of all stones.
Have an Escort Especially One Who Knows the Market while Purchasing
It is advised that while trying to source for the product, that you visit the market with someone who knows the market well, especially someone who knows the in-and-out of Gemstone business so that your trade will be worth your cash. You will also find several stores offering the products online and off the streets. For drop-shipping, the shipping expenses will be added. In all these, always try to check up first with someone who has knowledge of the business.
Make A Choice Of What Sort Of Gemstones You Would Like To Market
Before buying a gemstones, you need to decide what sort of gems that you would like to market. Decide if you will establish the market of genstones in retail marketplace or at wholesale. There will be a need to use a cutter to cut the stone if you would like to make the stones in various forms and quality to the market, putting more money into your pockets by selling cut gemstones.
Make More Money Selling Cut Gemstones
By improving the marketplace and making more money, one thing which you would do is to buy a machinery and you probably would have to employ a gemstone cutter the capital you will require will probably be greater. Be assertive that you buy exactly what you would need.
In situations where cut stones will be sold by you, it’s compulsory that you get a gemstone cutter. The cutting of this product can add to the cost and increase to several thousands of dollars.
According to experts, in cutting stones such as diamonds and sapphires in respect to gemstones you would have to pay great rapt attention. This obviously means that the purchase price of the jewelry or the diamond is dependent upon how it’s cut. Which is the main reason why having good knowledge of cutting gemstones is significant to your success in the business.
Strategize and Re-strategize on Your Sales Options
After all been said, you need to identify buyers or potential buyers who may be interested. You may be able to sell your items on the internet or also off the streets. Major investors can be your customers especially for those who like to collect precious things You’ll have the ability to cater for their needs by identifying your target clients. You would need to survey the market for more opportunities in the gemstone business. Produce the quality, quantity of the gemstones in addition to the cost for affordable to everyone. You have the opportunity to promote your business to more clients by promoting your products online. With that, you can have the opportunity to make even more money.
In the Nigerian marketplace, gemstones are very precious but the current market is saturated and will take up as much volume of the product without having any effect on the purchase price against supply. The higher the quantity available, the better your bargaining power.
The price of gemstones can increase by 10 percent to 15 percent once the item is cut.
At this juncture, you must be aware that gemstone export has been a recurring event and just a few people are profiting from it due to lack of information.
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